Analysis of Surf Excel Essay Example

Analysis of Surf Excel Essay Example Analysis of Surf Excel Essay Analysis of Surf Excel Essay Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:- The advertisement features a brother and sister duo walking home from school,when the little girl falls into a puddle of mud. Crying, she looks to her brother for help. Her brother gets an idea and starts â€Å"beating up† the puddle of mud, demanding anapology. After a time and a lot of mud on his uniform, he stands up and says, â€Å"Sorrybola. † The narrator then removes all apprehensions of dirt and stains and says,â€Å"Daag Acche Hain. † Execution Styles:- The advertising mantra, AIDA, is strictly adhered to. This is one of the reasons for its success. By showing a little boy and girl, the advertisement draws the attention of the viewers. When the little girl falls into the puddle and starts to cry, it creates interest in the minds of the viewers. When the tagline is spouted, it builds, in the viewers, a desire to know more. This desire often leads to action. Although there is no obvious targeting, it is done so through indirect means. Most mothers are concerned when their children come home in dirty and messy clothes. Creativity:- The advertisement does what seldom others to cater to the emotions and sentiments of the viewers and succeeds with it. Not only do the children lower your guard to the advertisement but the story too warms the heart of the viewers. The advertisement generates a sense of bonding. Viewers without siblings too, canrelate to the advertisement and the action of the little boy. The advertisement also includes certain warmth that reflects itself in the viewers. Relevance of the Product with the Advertisement:- This advertisement not only sends out the message that Surf Excel will help you wash them out but that also there is no need to fear of stains. Although the advertisement does not centre on the Product or Brand, still both are remembered. The Product and Brand are introduced to its viewers in a very sub consciously manner so that it enters their minds without any jarring highlights on the Product or Brand. This advertisement also does what the majority do not. It focuses on the people rather than the Product. The sentiments, actions and emotions of the people are highlighted and showcased throughout this advertisement. Overall Appeal:- This Advertisement of Surf Excel is universally loved by the viewers. This is so because it does a lot of things right. It makes use of children appeal to get the advertisement message across. The Product is kept discreetly tucked away and does not over power the commercial. Although Surf Excel is a premium Brand the advertisement caters to all the income grades and all classes of people. The Brand image created through this advertisement is phenomenal. The advertisement leaves people with a warm feeling. This feeling also transfers to the Product and Brand. Thus the advertisement can definitely be called an advertisement success.

How to Find Adult Education and Earn Your GED in Ohio

How to Find Adult Education and Earn Your GED in Ohio GED (General Educational Development) testing in the state of Ohio is handled by the Ohio Department of Education. The state is continuing its partnership with GED Testing Service and, as of January 1, 2014, offers the new 2014 computer-based GED test. The Ohio GED site is very easy to use and offers lots of helpful information, including the dates of when the information is updated, so you know what you are reading is current. Clicking on the navigation links on the left side of the page will give you information about GED practice centers around the state, practice tests, directions for setting up an account at the GED Testing Service, necessary forms, and a long list of frequently asked questions. Also on the left navigation bar, youll find information about Ohios Adult Diploma Program, a job training program that helps adult students prepare for in-demand jobs in Ohio. Rather than focusing on hours and grades, the program is based on competency in a self-paced format. Once you have learned a set of competencies and can demonstrate mastery of each required skill, you are assigned a provider who helps you create a customized student success plan. There are five pilot schools involved with this program: Stark State Community CollegePickaway-Ross Joint Vocational SchoolMiami Valley Career TechnicalCenter, Cuyahoga Community CollegePenta Career Center Students can choose to learn the following careers: automotive service technicians and mechanics, bus drivers, computer and information systems managers, dental assistants, electricians, emergency medical technicians and paramedics, financial managers, general and operations managers, healthcare social workers, industrial truck and tractor operators, information security analysts, light truck or delivery drivers, nurse practitioners, occupational therapy assistants, office clerks, paralegals and legal assistants, sales managers, social workers, installers, and tellers. Lots of great choices! Ohio also offers an additional program for adult students called 22 Adult High School Diploma Program. This program is designed for adults 22 years old, or older, who want to pursue a career in a field not included in the Adult Diploma Program listed above. Counselors work with students to help them identify the jobs they want, the courses they need, and the assessments theyll need to take. This program is available at: Ashland County Community AcademyCleveland Academy for Scholarship Technology and LeadershipColumbus State Community CollegeDohn Community High SchoolLife Skills Center of DaytonLondon AcademyPolly Fox Academy Community SchoolQuaker Digital Academy (online)Townsend North Community School Contact information for each location is available on the programs page. Click on the gray box in the upper right corner for a PDF with complete information about this program, including how to watch a webinar with additional information about applying. Ohio Means Jobs From the Ohios Options for Adult Diploma and GED page, you have access to everything you need to know for the option you choose. Of special interest is the link under the Adult Diploma heading that reads: Ohio Means Jobs. Clicking on that link takes you to a new page where, if you select Individual, you can then specify if you are a veteran, unemployment compensation claimant, job and family services customer, an individual with a disability, or a college student, and you can search for jobs that fit your category. Links on that page also lead to more career help, including information about online learning and a budget calculator. Good luck! Return to the list of states.