Analysis of Surf Excel Essay Example

Analysis of Surf Excel Essay Example Analysis of Surf Excel Essay Analysis of Surf Excel Essay Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:- The advertisement features a brother and sister duo walking home from school,when the little girl falls into a puddle of mud. Crying, she looks to her brother for help. Her brother gets an idea and starts â€Å"beating up† the puddle of mud, demanding anapology. After a time and a lot of mud on his uniform, he stands up and says, â€Å"Sorrybola. † The narrator then removes all apprehensions of dirt and stains and says,â€Å"Daag Acche Hain. † Execution Styles:- The advertising mantra, AIDA, is strictly adhered to. This is one of the reasons for its success. By showing a little boy and girl, the advertisement draws the attention of the viewers. When the little girl falls into the puddle and starts to cry, it creates interest in the minds of the viewers. When the tagline is spouted, it builds, in the viewers, a desire to know more. This desire often leads to action. Although there is no obvious targeting, it is done so through indirect means. Most mothers are concerned when their children come home in dirty and messy clothes. Creativity:- The advertisement does what seldom others to cater to the emotions and sentiments of the viewers and succeeds with it. Not only do the children lower your guard to the advertisement but the story too warms the heart of the viewers. The advertisement generates a sense of bonding. Viewers without siblings too, canrelate to the advertisement and the action of the little boy. The advertisement also includes certain warmth that reflects itself in the viewers. Relevance of the Product with the Advertisement:- This advertisement not only sends out the message that Surf Excel will help you wash them out but that also there is no need to fear of stains. Although the advertisement does not centre on the Product or Brand, still both are remembered. The Product and Brand are introduced to its viewers in a very sub consciously manner so that it enters their minds without any jarring highlights on the Product or Brand. This advertisement also does what the majority do not. It focuses on the people rather than the Product. The sentiments, actions and emotions of the people are highlighted and showcased throughout this advertisement. Overall Appeal:- This Advertisement of Surf Excel is universally loved by the viewers. This is so because it does a lot of things right. It makes use of children appeal to get the advertisement message across. The Product is kept discreetly tucked away and does not over power the commercial. Although Surf Excel is a premium Brand the advertisement caters to all the income grades and all classes of people. The Brand image created through this advertisement is phenomenal. The advertisement leaves people with a warm feeling. This feeling also transfers to the Product and Brand. Thus the advertisement can definitely be called an advertisement success.

How to Find Adult Education and Earn Your GED in Ohio

How to Find Adult Education and Earn Your GED in Ohio GED (General Educational Development) testing in the state of Ohio is handled by the Ohio Department of Education. The state is continuing its partnership with GED Testing Service and, as of January 1, 2014, offers the new 2014 computer-based GED test. The Ohio GED site is very easy to use and offers lots of helpful information, including the dates of when the information is updated, so you know what you are reading is current. Clicking on the navigation links on the left side of the page will give you information about GED practice centers around the state, practice tests, directions for setting up an account at the GED Testing Service, necessary forms, and a long list of frequently asked questions. Also on the left navigation bar, youll find information about Ohios Adult Diploma Program, a job training program that helps adult students prepare for in-demand jobs in Ohio. Rather than focusing on hours and grades, the program is based on competency in a self-paced format. Once you have learned a set of competencies and can demonstrate mastery of each required skill, you are assigned a provider who helps you create a customized student success plan. There are five pilot schools involved with this program: Stark State Community CollegePickaway-Ross Joint Vocational SchoolMiami Valley Career TechnicalCenter, Cuyahoga Community CollegePenta Career Center Students can choose to learn the following careers: automotive service technicians and mechanics, bus drivers, computer and information systems managers, dental assistants, electricians, emergency medical technicians and paramedics, financial managers, general and operations managers, healthcare social workers, industrial truck and tractor operators, information security analysts, light truck or delivery drivers, nurse practitioners, occupational therapy assistants, office clerks, paralegals and legal assistants, sales managers, social workers, installers, and tellers. Lots of great choices! Ohio also offers an additional program for adult students called 22 Adult High School Diploma Program. This program is designed for adults 22 years old, or older, who want to pursue a career in a field not included in the Adult Diploma Program listed above. Counselors work with students to help them identify the jobs they want, the courses they need, and the assessments theyll need to take. This program is available at: Ashland County Community AcademyCleveland Academy for Scholarship Technology and LeadershipColumbus State Community CollegeDohn Community High SchoolLife Skills Center of DaytonLondon AcademyPolly Fox Academy Community SchoolQuaker Digital Academy (online)Townsend North Community School Contact information for each location is available on the programs page. Click on the gray box in the upper right corner for a PDF with complete information about this program, including how to watch a webinar with additional information about applying. Ohio Means Jobs From the Ohios Options for Adult Diploma and GED page, you have access to everything you need to know for the option you choose. Of special interest is the link under the Adult Diploma heading that reads: Ohio Means Jobs. Clicking on that link takes you to a new page where, if you select Individual, you can then specify if you are a veteran, unemployment compensation claimant, job and family services customer, an individual with a disability, or a college student, and you can search for jobs that fit your category. Links on that page also lead to more career help, including information about online learning and a budget calculator. Good luck! Return to the list of states.

An examination of factors affecting Inditex's online sales market in Dissertation

An examination of factors affecting Inditex's online sales market in Russia - Dissertation Example Much of the transactions over the Internet are performed without person-to-person interaction between the store representatives and consumers, and without the consumers viewing and inspecting the actual item to be purchased. Online purchase transactions are intrinsically based on intangible promises, which fact explains the natural reluctance of most consumers to immediately transact over websites. The study makes use of both primary and secondary data in the resolution of the research problem. Secondary data is relied upon to assess the direction and prospects of the Russian online apparels market, to determine the opportunities it offers and how Inditex could best position itself given the forecasted indicators. Primary data is gathered through the online dissemination of survey questionnaires that elicited perceptual data from consumers who were stratified according to whether they transacted seldom, moderately or frequently in online retail stores. The hypotheses were tested with the use of Student’s t-test and OLS regression analysis. The study found that trust factors (transaction security, customer data misuse, uncertainty reducing elements, and guarantees/ return policies) are the most significant and positively influential drivers of both decisions to purchase and the amount of purchases made. Marketing mix is also significant though less influential, with pricing strategies playing a positive role in the decision to purchase and the amount purchased. Finally, usability has some impact on both the purchase decision and volume transacted, but the direction of the relationship of these factors to the outputs is uncertain. Key words: online retailer, marketing mix, multichannel marketing, multi-concept approach, market segmentation, transaction security, site speed Table of Contents Abstract 2 List of Tables 6 List of Figures 6 Chapter 1: Introduction 8 1.1 Background of the problem 8 1.2 Industry Background 12 1.3 Research aim / objective 13 1.4 R esearch hypotheses 13 1.5 Research questions 13 1.6 Research objectives 13 1.7 Significance of the study 13 1.8 Chapter Summary 14 Chapter 2: Literature Review 15 2.1 Chapter overview 15 2.2 Online shopping 15 2.3 Traditional versus online consumer behaviour 17 2.4 Factors affecting online shopping behaviour 18 2.5 Strategic practices in online retailing 20 2.6 Online fashion retailing 21 2.7 Theoretical Framework 23 Chapter 3: Methodology 27 3.1Chapter overview 27 3.2 Research philosophy and strategy 27 3.3 Research approach 28 3.4 Data and information 29 3.5 Survey dissemination 29 3.6 Data analysis 30 The data gathered through the survey questionnaire consists of the perceptions of online shoppers classified as either seldom, moderate, and frequent purchasers. These responses are used to resolve hypothesis 1 with the use of Student’s t-test statistical method, and also to resolve hypothesis 2 with the use of ordinary least squares (OLS) multivariate regression analysis. Th e procedure shall be executed with the use of the SPSS version 17 statistical software. 30 3.6 Reliability and validity 31 3.7 Limitations 31 3.8 Chapter summary 31 The third chapter described the data that was used and the method by which such data had been gathered and analysed. These methods had been implemented during the research phase, in the course of which the data as described had been gathered and analysed according to the procedures described in this chapter. The findings that resulted

Analysis of the Cartesian Proof for the Existence of God Essay

Analysis of the Cartesian Proof for the Existence of God - Essay Example Analysis of the Cartesian Proof for the Existence of God Rene Descartes’ philosophical enterprise is best understood within the context of the influential philosophical school of rationalism. To understand how Descartes came to offer a proof for God’s existence, it must be understood that his philosophical venture in the Meditations is in fact some sort of veiled theological treatise. In his letter to the Faculty of Theology of Paris, he writes: I have always been of the opinion that the two questions respecting God and the Soul were the chief of those that ought to be determined by help of Philosophy rather than Theology; for although to us, the faithful, it be sufficient to hold as maters of faith, that the human soul does not perish with the body, and that God exists, it yet assuredly seems impossible ever to persuade infidels of the reality of any religion, or almost even any moral virtue, unless, first of all, those two things be proved to them by natural reason. (Popkin 122). In trying to establish what ought to be considered as the reliable foundation of one’s beliefs, Descartes began his rational inquiry by doubting everything that can be doubted. It is only rational as per Descartes, to base all beliefs upon a foundation that cannot be doubted. Hence, he assumed that if he can arrive at that belief which can no longer be doubted, then he would have arrived at the only reliable foundation of knowledge. Material or physical foundations simply will not do, because they are not reliable.

Some Statistic About Playing Online Games In Vietnam Media Essay

Some Statistic About Playing Online Games In Vietnam Media Essay 1. Introduction The development of technology in the 21st century has been bringing to us many advantages. One of these is online games-a popular kind of game among teenagers. Online games can be simply defined as games which can be played online over the internet. Online games also can be played against different users in different locations. The trend of playing online games is getting more popular due to the different advantages they offer. Playing online games has a lot of benefits because it helps us to relax and entertain. However at the same time, online games also have disadvantages if we play too much and people should be careful. Therefore, there are many different views about online gaming. This paper, with the purpose of helping stop game addiction, will discuss the questions of what impacts do online games can bring and what should we do to avoid gaming addiction. 2. Discussion of findings 2.1 Some statistic about playing online games in Vietnam A survey done by Education and Training Department in 2010 in 1121 schools in Hanoi had shown that there were 12.724 students playing online games more than ten times a week and there were 626 students spending ten hours playing online games each time. Especially, 2920 students said that spent at least 20 VND each time. To get the money for playing, 121.365/370.387 students asked from parents, 65336 students asked sisters and brothers, and 35615 asked friends. Others sources were from their money for breakfast and tuition. That means teens were dependent on adults and they could not afford to play games. There are many kinds of online games in Vietnam market. At 2010, there were 69 approved online games; however; there were actually 102 games already circulating for sale. Many games likes Vo Lam Truyen Ky, Chinh Do involve virtual fighting, destruction, killing, dying and many images of knifes, swords and some kind of weapons like that. Most gamers have a desire to become the strongest. Therefore, they pays lots of money and effort to purchase weapons, spend plenty of time playing online games to increase their level and participate in individual or group no matter night or day. 2.2 The advantages and disadvantages of playing online games 2.2.1 The advantages of playing online games The first benefit we can see is that online games are much more convenient than traditional games (Jim 2009). After a busy day from school, children can go home or go to the Internet shop to play games. Just by few clicks, they can play a lot of different games. Everything is done on computers so it is also easier for children. Moreover, the cost of online games is cheaper than other ones, so online players can enjoy free games and just need pay from five to ten VND to the shop (gamek.vn 2011). According to some researches on the Internet, playing online games allows players to be more flexibility and variety, and can stimulate the players, even make the players become more resourceful and clever. As the network game, there are many and varied tasks or fight for gold to carry out, so it can train that players thinking and adaptability. When playing games, teens can make friends through the Internet and learn how to deal with relations and mutual respect. In addition, although the virtual world is a fictional world, the friends are still real so they can feel the friendship between players. By playing online games, teens can learn the spirit of unity, cooperation and teamwork such as how teams work together to deal with evil powerful enemies and do team tasks. When teens with their team join in the war, they need to find many ways to help and to save each other, so that they can beat the rivals and finish the game (itemah.com 2011). 2.2.2 The disadvantages of playing online games Of course along with the advantages, there are a few disadvantages of playing online games but only if teenagers have no control over their actions. Online games can be very addictive, and the addiction can seriously have a negative influence on the younger in term of physical and mental health. Online game is an indoor and sedentary activity. Therefore, spending a lot of time playing games can lead to some health problem like headache, short-sightedness, stress, absent-mindedness and many more. The article Online games ruin gamers lives (Saigon-gp.com.vn 2009) has given an example of a gaming addict-a young girl who stayed at the shop for one week and barely left her computer for one minute or a boy played online games continuously for six days-smelt very bad and looked exhausted. This example indicates that teens now can spend most of their time sitting in front of the computer screens from early morning until midnight without eating anything or doing something else. Moreover, this can lead to lack of physical activities among teens and they will lose or gain weight quickly, become lazier, less active and communicative. Troubles with work, psychological and breakdowns in personal relationships are some consequences too. They also do not care about everything around or talk with no one else (John 2012). Furthermore, online games addiction was found to be associated with lower grade point average and school performance (Daria and Mark, 2012, p.10, cited in Chan and Rabinowitz, 2006; Gen-tile, 2009; Choo et al., 2010; Gen-tile et al., 2011) Another obvious consequence of online game addiction is violence or crime. Tauqueer H (2011) stated: This will not only harm individuals and families but it will also have an extreme negative impact on the society. Most of the disasters that happen in families start from online gambling activities that encourage the players to attack their family members or steal their assets besides committing other offences. Also having the similar opinion, Prof Bushman also said: Those who played violent online games always looked at the world through the aggressive eyes and that the world is a place of aggression and hostility. He concluded: Gaming is not the only cause of aggression but it is a very important factor affecting to teens behavior which grows over time. (C.Nguyen 2012). They emphasized the fact that violent can seriously affect children through online game and this can not be dismissed if we do not want bad things happen to our children. 2.3 Solutions It is has been suggested in the article Toa thuoc nao khi con nghien game (baomoi.com 2009) that there are four ways to prevent gaming addiction. The first way is letting teens play if his grade is good. That means if he did well at school like pass the exam with high scores or his grade is better than before, being allowed to play games can be considered as a reward. The second step is letting the child use computer if you sit next to him/her. Of course he can be uncomfortable but that is the only way you can watch him and tell him when to stop playing. The third important solution is encouraging teens to participate in outdoor activities like playing sports, camping, shopping. This action can help them more active, flexible and help them to forget about playing online games all day. However, if teenagers have been addicted for playing online games for a long time, you may have to delete the software associated with the game or block the related websites. People can also go to the psychologists to ask for advices. 3. Conclusion: From the findings above, it is clear that game online addiction in Vietnam is still a big issue. The number of teenager playing online games is increasing and adults somehow can not control their children. However, there are also reasons to believe addiction in online games will decrease in the following years if we know how to take advantages of online games and the solution to avoid addiction. Then, hopefully, no one will have to worry about letting their children play online games. (Word count: 1334 words)

Macroeconomic Situation Essay

The economic situation in the United States today could be considered as one of the deepest crisis the mankind has seen in so many years. The GDP growth rate of the country has decreased and ultimately got in the negative figures. The GDP growth rate in the year 2009 was -2. 4%, the inflation rate of the nation got around at 2. 2%. After the credit crisis and the subprime crisis, the overall economy was hampered with phases of rapid unemployment and bailouts for biggest financial sector companies. The overall trust in the service sector was reduced to a considerable level. The unemployment rate in April 2010 was estimated around at 9.9%. Due to continuous decrease in the growth rate of economy, the level of public debt also increased and reached $12. 28 trillion (January 2010) which is 84% of GDP. (â€Å"National Economic Accounts–nd†) But after the deep recession period, the economy is finally showing some signs of relief and recovery now. Though the expected growth rates are still negative, still the cumulative growth rates are expected to be better in the coming financial year. Provided the amount of the economic unscrambling the nation had witnessed in winter 2008-2009, the recovery pattern is still very weak, most importantly in persistent financial difficulties. The US congress and Federal Reserve have taken a number of steps in order to ensure that the current financial condition could be stabilized and active efforts could be made towards recovery and growth. The most extraordinary of those were producing a Primary Dealer Credit Facility and helping the acquisition of Bear Stearns by J. P. Morgan Chase. The Federal Reserve along with the Congress has continued to use the conventional macroeconomic tools in order to combat the current situation. (â€Å"The Current Economic Situation–nd†) The bailouts and government intervention into an otherwise free market are indications of such steps initiated by them. Taking account of the steps taken by Federal Reserve, the short term rates have fallen but still the amount of risk in the interbank loan market has not changed much over the time. References: The Current Economic Situation: Retrieved on 5th June 2010 from website: http://www. cbo. gov/ftpdocs/90xx/doc9078/Chapter2. 4. 1. shtml National Economic Accounts: Retrieved on 5th June 2010 from website: http://www. bea. gov/national/index. htm

Parkinson s Disease A Nervous System Disorder - 2308 Words

Parkinson’s Disease (PD) is a nervous system disorder that affects nearly five million people world wide. Most of the effects of PD are movement based. It is more prevalent in men and the chance of developing the disease increases with age. Fifteen percent of those with Parkinson’s have been identified as having a family history of the disease. Those who are 80 or older may be one-thousand times more likely to develop PD than those under 40 (Jankovic Tolosa, 2015). The symptoms of PD were first described in 1817 by James Parkinson. Over time, Parkinson was able to observe the disease in six different patients, seeing the similarities in their symptoms. As sciences have advanced at a rapid rate, the understanding of PD has†¦show more content†¦Gastrointestinal issues, such as difficulties swallowing and digestion, along with urinary tract issues, are also common (Dewey, 2004). Many cognitive problems are also present in PD. Problems with speech and mem ory are often noted. Visual analysis and facial recognition skills deteriorate and executive functioning becomes impaired. Bradyphrenia, the slowing of thoughts, often occurs also (Levin, Tomer, Rey, 1992). The diagnosis of PD is based off of a physical exam and patient history. If someone experiences bradykinesia, rigidity, postural instability, or tremors at rest, they will be considered to have PD. Just one of these symptoms needs to be present for a diagnosis, although they can occur simultaneously. About 10-25% of PD diagnosis are misdiagnosed so it is important to extensively observe a patient’s symptoms before diagnosis. The patient’s history is observed to see if they present symptoms that are associated with other disorders. This allows for similar disorders to be ruled out, increasing the accuracy of the diagnosis. Dopaminergic therapy can be administered and if there is a lasting, significant response, it is likely that the person has PD. If they do not have a response from this treatment, it is an indication of a disease other than Parkinson’s (Savitt, Dawson, Dawson, 2006). Etiology Both environmental and genetic factors have been proposed causes of PD. Studies have suggested that exposure to certain